The trademark of the Association of German Funeral Homes
From development to establishment
history of the trademark of the Association of German Funeral Homes
began in 1952. Over the decades it was developed from an association
logo into a symbol and quality trademark for all associated funeral
Today it is a trademark listed in the German Patent and
Trademark office and is only granted those associated funeral homes
which meet specific quality requirements. In the Federal Republic of
Germany there are about 1.100 associated funeral homes which are allowed
to have the trademark.
Strongly connected to the trademark is a
quality management system which is certified by DIN EN ISO 9001 and is
controlled by the Association of German Funeral Homes as well as the
Technical Control Board Rhineland.
Goals and advantages of the trademark
main goal of the trademark is the enlargement of the degree of brand
awareness in the public but also improving quality of all associated
This is not only useful for those associated companies but in the end also for the bereaved.
owning the trademark have access to a strong network of the associated
funeral homes, which even improves with growing brand awareness. This is
the foundation for a strong identity and mutual interests.
of the trademark need to respect the dignity of a deceased person and
keep date and agreements shared between bereaved and the funeral home
strictly confidential. Furthermore, they need to respect all forms of
funeral rites and customs as well as religions, cultures and
nationalities. Other services include but are not limited to a complete
counselling in all things related to a funeral as well as prearranging
A funeral home owning the trademark of the Association
of German Funeral Homes is thus a provider of personal and technical
competence and guarantees the high quality of its services.